Indian traditional trade is an extremely dynamic market place where we have products, customers markets & organizations which are constantly evolving& changing rapidly. As a result of this also changing is the communication process,way to market brands, goes to market strategy, logistics, approach to services &above all consumer behavior. A constant up-gradation of traditional general trade retailers is taking place in the Indian general trade scenario and it is not surprising to see the traditional village grocer convert into a swanky self-serving store in no time. A revolution is happening in the traditional general stores all over India and the distribution has to be targeted & precise first.

India Geographical planning

India is located entirely in the northern hemisphere; specifically in the south-central part of the continent of Asia.

Super stockist & C&FA data

They are the only node in the chain between company and retailer. A super stockist would have several sub stockists under them. Super stockist would buy stocks from company and sell these stocks to sub stockist.


Management consulting is the practice of helping organizations to improve their performance. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and access to the consultants’ specialized expertise.

Retailers data

Retail data refers to any facts or figures that you can collect about your retail business which can then be used to improve your business.

Salon Data (Hair & Beauty)

A beauty salon or beauty parlor (beauty parlour), or sometimes beauty shop, is an establishment dealing with cosmetic treatments for men and women. Other variations of this type of business include hair salons and spas.

Consumer Products SKU data

When a customer buys an item at the point-of-sale (POS), the SKU is scanned and the POS system automatically removes the item from the inventory as well as recording other data such as the sale price.

Distributor's data

 It is important to understand that the product has not just to be manufactured in compliance with the set industrial standard .

Garments Data

India is the world’s second-largest exporter of textiles and apparels, with a massive raw material and manufacturing base. The textile industry is a significant contributor to the economy, both in terms of its domestic share and exports.

Our Experts Team

Sales, Distribution & Marketing professionals, with over 2 decades of experience in launching and establishing Brands in the Indian marketplace

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