General (Traditional )Trade data
India is a complex web of millions of outlets known as the Indian traditional trade. A distinct market like no other, it is all at the same time, unorganized, complex, integrated, dense and intense, aggressive and growing at a very rapid pace. Traditional distribution is alive & kicking in India and is growing stronger by the day. It has taken even giants like HLL, P&G, Nestle, Gillette, Cadbury’s, Colgate etc. to study, understand / reinvent their strategy& adopt time and again for the Indian market.
A one of its kind retail universe of 1 lac plus outlets for FMCG sector in India spread across the length & breadth of the country (to start with). The database is extensive like no other and can be searched / downloaded as per below mentioned assortment:
- General Merchant
- Supermarket (Self serving stores)
- Departmental stores
- Beauty & Cosmetics
- Bakery& many more……..
The uniqueness of the data is that it can be obtained with some never before details Differentiating us from other established players and big data companies too:
- Complete classification A class & B class
- Complete categorization (Grocer, GM, Supermarket, departmental store etc.)
- Complete postal address
- Outlets area wise (Sq ft.)
- Display space wise
- Outlets with deep freezers
- Outlets with manned cosmetic counters
- Area wise
- Town wise
- State wise
- Pin code wise
The data is mined / combed by FMCG experts who have spent minimum 10 to 15 years in hard core field sales with top notch multinationals & Indian companies in the said city doing the same thing day in day out. The data is refreshed at regular intervals to keep it fresh & updated.
This ready to use data base can be an ideal platform for:
- New organizations
- Organizations launching new products
- Market study for new launches.
- Category assessment
- Brand tracking
- Distribution mapping
- Gap in distribution
Apart from this there are tailor made packages available for different market studies / surveys etc. that one can avail thru our consultation team.
We are your last mile connect….